This article by Pragati Gupta was originally published on www.tealfeed.com
A COPY WORKS FOR YOU EVEN WHEN YOU ARE SLEEPING!
Before we dive into how to craft a compelling copy, let’s have a look at the importance it holds for a business or brand. A copy -
Represents your brand and company.
Helps to attract people and boost up sales.
Makes you cut through the noise and shine.
Focus on writing a copy that sells more than just products and services. People don’t care about what you offer, they care about how it will benefit them. Talk more about your audience, because, in the end, your audience is the key decision-maker.
Here are a few points that you need to keep in mind while writing a copy -
Understand your audience
No matter what type of content you are writing, it is extremely important to know your target audience. Once you get to know them, it becomes 10 times easier to write a copy that engages and relates better.
So sit down, and try to find the answers to these questions relating to your target audience -
What age group do they belong to?
Where do they live?
What are their interests?
What are their financial concerns?
What other businesses do they interact with?
Remember - If you target everyone, you will convert no one.
Know your objective
Of course, you want to sell a particular product or service, but what else are you expecting out of your copy?
Do you want to tell the audience about a new product launch or an addition to the range of products?
OR
Do you want to inform them about the benefits your product is offering?
Whatever it is, you need to define the objective.
Focus on the headline
80% of the people read the headline, only 20% read the entire text.
So, now you know the power of the headline and the effect it has on the entire copy.
It helps to hook the audience.
However, make sure it is simple and concise. Also, avoid using complicated words.
Storytelling
A story is the best way to build an emotional connection with your audience. Everyone has a story but what matters is how you craft yours.
Remember - Less is more!
A strong CTA
No matter how good your copy is if you don’t tell your audience about the next step that they need to take, what’s the point?
So, make sure that you write a strong yet simple CTA.
Here are a few more points that you should keep in mind -
Keep it simple!
Chop your copy till it hurts.
Convert features into benefits.
Focus on minimising the clutter.
Bottom line - Forget everything you learned in school.
This is real life. Write as you speak.
So, the next time you sit down to write a copy, ask yourself, “How would I talk about this product or service in real life?”
Remember, all great things take time. You cannot master this art overnight.
The more you practice the better copy you can write!